I first was to say I hope no one thought that I already gave up on my challenge of posting daily in February. Usually my posts go up 12 hours earlier than this I just did not feel the need to rush a blog post on a weekend. For this post, I wanted to talk about the various methods of advertising you business online and maybe give some tips along the way.
The first advertising method I want to talk about is Search Ads. These ads, most commonly made through Google Ads, will display your specified heading and description to users in the Search Engine Results Page (SERP) to users who searched using keywords you are targeting. These ads can be very effective since you know the users are actually looking for what you are offering. Keywords Research is a very important part of running these ads as it will give you a good insight on what you can expect in regards to cost and performance. Google Ads charges you based on a Cost Per Clicks payment structure. This means that your ad can be displayed to thousands of people but if only 1 person clicks, you only pay for that one click. The cost of the click varies depending on a few factors surrounding the keyword(s) that were used to display your ad. Search volume, the number of users who search for this term in a given period, and search difficulty, the number of other websites that compete for this same keyword are 2 of the larger factors that determine a cost per click price. HyperDirect offers search ad management for a cost of $100 Setup + 10% of total ad budget.
Social Media Advertising
Advertising through social media like Facebook and Instagram can also be a great source of new clients if you have a good understanding of who your audience is. Though you can get granular into who the ad is displayed to via Search Ads, I’ve found that it is more beneficial for Social Media. Since Instagram and Facebook are both owned by Meta, you are able to use Facebook Business Manager to manage ads through both platform. If you are going to put an ad on Facebook, I’d always suggest displaying an ad through Instagram as well since they have made it so simple to manage both at the same time. Facebook allows you to choose if you are charge as Cost Per Click (CPC) or Cost Per Thousand (CPM). CPC is the same way the Google Ads are charged where as CPM charges you per thousand impressions (displays to users) regardless of clicks. Though I’ve never used the CPM model, I could only recommend this for very specific instances as you are charged independently of ad performance. Though other Social Media platforms offer advertising, Facebook/Instagram are the most common to offer ads through. HyperDirect can run social media ads for your business on any Social Media platform of your choosing and will even run across platforms to expand reach. The price is the same as search ads.
If your business has a large list of email addresses that you are legally allowed to send marketing emails to, Email Marketing may be a great fit for your business. Though email blasts can be useful to get new clients, you have to be careful who you are emailing. Most email blast platforms will not allow you to send to email addresses who have not opted-in to receive emails from your business. This is do to the CAN-SPAM Act of 2003 which the FTC defines who and what you can be emailing about. Though I suggest all businesses that get into email marketing to be familiar with these guidelines, the important takeaways are; Recipients must opt in to receiving emails, recipients must be able to unsubscribe at anytime, emails can not be advertising anything illegal or try to trick the recipients into giving information. Email marketing typically charges per email address you send to and ranges in cost, a good estimate is around $0.008 per email but can be much higher depending on the provider. HyperDirect offers custom pricing for email blasts as they can be a little more involved than the other 2 advertising channels I mentioned above.
That’s about it for this post. I hope that after reading this you are a little more familiar with some of the advertising channels available to you digitally. I also hope you have a bit of an understanding of some of the things to think about for each on and what they would cost depending on your goals. If you want any help running any digital advertising campaigns, feel free to contact me here and I’d love to help you. Thanks for spending the time to read my little blog post and I hope you come back for the next one which will be posted tomorrow!