Email Marketing
The Process
1
Plan
Decide on the goal of the website. Your goal could be to increase profit, maximize value, improve client/customer satisfaction or just to showcase your services. Your determined goal will define the ultimate guide on how your website should flow.
Maye sure you also understand who your audience is. Things like their reading level and skill with computers are extremely important to think about in the early stages of web design.
2
Schedule
Decide how frequently you’d like to update your subscriber list on information about your business’s products/sales. Many companies opt to send an email multiple days throughout the week. We recommend trying various times to see when you get the best performance.
3
Content
Do you have previous emails that you’d like us to follow? What about the content inside of the emails? Please give us a general idea of what should be discussed. We can also tie in the content from your social media to keep everything consistent and feel like they belong together.
4
Analyze
Email blasts are a great way to let your audience engage with you. To make sure you’re making the most of it, pay attention to statistics like ‘Unsubscribes,’ ‘Clicks,’ and ‘Bounces.’ These can help guide you in the right direction to make better content that provides better results.