Emojis as a website URL? I’m not convinced Yet…

You may have seen the articles being written recently about the Opera browser adding support for URYou may have seen the articles being written recently about the Opera browser adding support for URLs made entirely of emojis. If you haven’t seen these articles yet, here is one from Gizmodo (HyperDirect has no affiliation with Gizmodo, it’s just one of the first links I saw.) I don’t want to use the same content as everyone else talking about this, so instead, I want to talk about the service offered, and who the company is that’s offering it.

The TL:DR of the article above is the internet browser, Opera, through a partnership with Yat, is now supporting URLs consisting of only emojis (Yats). A few big celebrity names have already purchased and use Yats for their own website. This includes Steve Aoki (🎂🎵) and Lil Wayne (👽🎵). If you’ve downloaded the Opera browser and copied just the emojis from either of those examples, you will be taken to their website. When you submit a URL of only emojis into the URL bar of Opera, the browser automatically adds “https://y.at/” and then puts the Yat at the end. This would bring you to the Yat page of that Yat. However, most of the one’s I’ve tried, including the examples for Steve Aoki and Lil Wayne seem to have an additional redirection bringing you to their separately hosted websites.

The company behind these Yats is currently doing business as Yat. As disclosed in their terms and conditions, their legal name is Emoji ID, LLC out of Delaware, United States. As I tend to look up businesses before I give them money, I can confirm the state of Delaware does have a company filed under Emoji ID, LLC. I can not guarantee any information about the standing or filings as I’m unsure if that is technically considered “public information.” However, I can say they are a relatively new business with an incorporation date of less than 2 years ago, on May 19, 2020.

I was going to discuss their Terms of Service, but I’m not entirely sure of the legality of discussing that, and I don’t want to cause any issues. So instead, I recommend that you peruse them yourself, especially if you plan to use their services. I will mention they also have a Disclosure link that I believe more businesses should be open to. It basically states that if an independent security researcher, industry partner, vendor, or consultant finds a vulnerability, please report it to their team. This is great because by allowing this type of disclosure, you essentially drastically increase your security team, allowing it to be far more likely for security vulnerabilities to be detected and handled.

So what’s it like to buy a Yat? The purchasing process isn’t too bad; I did buy one to talk about during this article. Check out my flashy new Yat 💻📱🔧🛡️! It’s beautiful, and no one else can have it but me. When picking your Yat, you have essentially an Emoji keyboard that is sorted by categories (Smileys & People, Animals & Nature, Food & Drink, Activities, Travel & Places, Objects, Symbols.) As you select the emojis you’d like to use, they are added to your URL string and a “Rhythm Score” is calculated. The rhythm score determines the price of your Yat and is influenced by the rarity of the emojis selected and the uniqueness. The higher your Rhythm Score, the greater the cost. My Yat scored an 18 and gave me a price of $4.00.

Image of Yat Payment Processing. “Pay once, own forever” and Payment Information was edited using Digital Editing.

As you can see in the screenshot above, they allow you to pay via Google Pay, Crypto, or by using a credit card. I’m not sure what credit cards they accept, but I created a Visa card using a virtual credit card service. I can confirm the card was only charged $4.00 as it said it would be. I’m skeptical about the “Pay once, own forever” claim, but I guess I’ll have to do an update about that if I ever notice an additional attempted charge.

Now that I own a Yat, the dashboard page gives you the options to create your very own Yat page, setup a Yat Redirect, or you can create an animation to “flex your Yat in all of it’s glory.” I don’t know that I’m going to be doing any of this yet, but I will likely set up a redirect to the HyperDirect website to see what it’s like for myself. I’ll make sure to share that process with you.

Currently, I don’t know what to say about Yats. We are supposedly entering a new age of the web, but I don’t know if this is coming with it. I will continue to keep an eye on these and see if there are any significant developments in the future, but for right now, I am not confident in saying this will take over the way people use the web. Either way, thanks for reading my post, and I hope you have a great remainder of your day!

3 thoughts on “Emojis as a website URL? I’m not convinced Yet…”

  1. Spot on with this write-up, I actually believe this website needs much more attention.
    I’ll probably be returning to see more, thanks for the advice!

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