Many online systems are used by businesses every day and most have techniques to allow them to be connected to your business’s website. These can help you by automating what were manual processes or assist in understanding the way people use your website. Today, I want to go over just a few of the common ones I’ve connected to businesses websites over the year.
Any or All of the Google Business Services
One that I think everyone should connect is Google My Business. This allows Google to show some information like your business name, address, opening and closing hours, and more to people who search for your business. This way, they don’t have to make any extra clicks to find the information they are looking for. Another useful one is Google Search Console. With this tool, you can get insights into how Google sees your website. This can be useful if you believe that some of your pages (or all of them) are not performing as well as they should be. The last of the standard Google services would be Google Analytics. If you’re interested in Analytics, I posted a blog post a couple of days ago on this subject.
Hubspot is a contact relationship manager which keeps an organized list of your clients and prospects. Hubspot has loads of capabilities, including recording messages sent between you and the contact, email blasts, setting up ads, creating landing pages, and much more. Most websites will have some form of a contact form on their site. That is where a Hubspot connection can come in handy. Hubspot can automatically take the information from your contact form and create or update an existing contact for you. This way, everything stays up to date without you lifting a finger.
I haven’t done enough with any Live Chat systems, so I will not put any business names here, but they can be a massive help for your business. Live chat allows your customers to send a message that is expected to be responded to by one of your representatives immediately. This can be a great system to answer quick questions your users may have that they otherwise would have left and found an alternative to your business. Of course, live chat will only work for specific business setups as you need to have the availability to respond to the messages. However, a lot of the chat systems allow limited automated responses too.
Visual Website Optimizer (VWO)
So far, I have only set up VWO as a tool for A/B testing, but I know it’s capable of much more. With A/B testing, you can change even the most minor things to see how people react and engage with the content differently. For example: on Websters Website, we have a new page launching soon that I’ve moved the cost calculator higher and lower on the page. This creates two versions which will automatically be chosen for you when you load the site. VWO will automate the testing portion of this and provide you with cleaner statistics to help decide which works better.
If you see a website with payment processing, there is a good chance they are using one of the three I listed above. Of course, some businesses, especially larger ones, will opt to use a different payment system, but I have been tasked with setting up those three many times and have never had any problems.
Those are just 5 of the systems that I commonly integrate with my clients’ websites. There are more, but I don’t want this blog to be too long. I may do another blog post later about the common code libraries included in websites. But that’s it for today, I appreciate all of you that took the time to read through the end!