Today I wanted to just take a brief moment to share some web statistics that I find rather interesting. Some of these statistics are general facts about the web industry and some may be useful for the next time you analyze your website.
1. There are more than 90,000 Google searches done every second of every day.
Even with competition as high as it has ever been, the sheer number of searches a day is enough for anyone to have a decent fight in the battle. That is of course, only true if your site has good content and follows the best SEO practices.
2. 88% of people expect companies to adapt to the "new normal" by accelerating their digital initiatives.
This means that your website experience is more important than ever as people are beginning to expect you to have better websites with more and more features.
3. With a 20% increase in page loading times, visitors view 20% fewer pages.
With the number of websites in the world, the chances are you are not the only website that does what yours does. That's why I will also share with you that a loading time of over 3 seconds will drastically increase the chance of your users leaving.
4. All it takes is 1 second for users to lose focus on the task they’re in the middle of. 10 seconds will cause them to give up on it entirely.
People have short attention spans. It's a fact of life.
5. 70% of customers share good experiences with others and 61% share bad experiences with others.
This means that you have a high likelihood that your user's experience on your website will be talked about. The question is, will they talk about it in high regard?
6. 61% of customers have stopped buying from a company because a competitor provided a better experience.
If you can manage to get your competitors' users over to your website and you provide a better experience, you have a large chance to convert them. The only issue is, if you can get them to leave your competitor, another competitor can get them to leave you. In this world, you aren't fighting alone.
7. 69% of customers say one extraordinary experience raises their expectations of other companies.
This is sort of an extension of #6. If you have a great experience you will influence what your user expects from other websites.
8. 55% of traffic is from mobile devices.
Mobile is becoming increasingly more important. Even Google switched to a mobile-first algorithm in 2016.
9. 2 industries share the largest percentage of desktop users in their industry.
The 2 industries are Energy and Financial Services at 58%. The apparel industry has the lowest percentage of desktop users at 27%.
10. The luxury industry has the most amount of mobile users in a specific industry with 67%.
I am slightly surprised by this. I not much of a mobile user to begin with but I didn't expect something like watches and jewelry to top the ranks for mobile users in a specific industry.