In this message, I wanted to talk about the importance of SEO audits. In this, I will include various topics including what SEO audits are, types of SEO audits & how they affect you and your companies web performance.
Do you already know what an SEO audit is and are just looking for how we can help you? Click here to get in touch with us and find how we can help you today!
What Is An SEO Audit?
SEO audits are a service that web and SEO professionals offer clients to help discover errors or pieces of the website that may be lacking in terms of search engines. SEO stands for Search Engine Optimization and has various attributes that contribute to a website's or page's overall ranking factor. This ranking factor is what shows how well you may rank based on various keywords that you can choose. SEO audits are usually performed by people who specialize in Digital Marketing and are done by using various SEO auditing tools.
What Types of SEO Audits Are There?
Technical Website Audits This type of audit specifically is looking for problems with your site. These problems are simpler things such as links that lead to pages that don't exist or duplicate content. They can also be more complex like making sure the sitemap of the website is uploaded to the appropriate search engines, ensuring all your images have alt tags, and there are no missing meta descriptions or titles.
Competitive Audits These audits are used to compare you to a few of your competitors. It looks at aspects of your website such as keywords and contents. From there, the results are compared with your competitor's results. Once those steps are complete, you begin to decide what changes you want to make based on how you rank compared to your competitors. Each case is different so you would have to try one yourself to see how it goes.
E-Commerce Audit This type is similar to technical SEO audits except it is more involved with specific SEO parameters for E-Commerce sites. E-Commerce sites have a lot more technical aspects for their SEO than others because of each product. With each product, you have separate product pages with separate product titles and descriptions. Therefore, there are a lot of locations that you may have missed entering some SEO information.
How Do They Effect You?
Audits are a very useful tool for various reasons. They can assist in discovering where you line up with the competition, they can fix various problems with your site and they can help you determine a content strategy. They also will usually include a few solutions to help you with monitoring the analytics of your website. Apart from that, they will also assist you in ranking higher on Google and Bing allowing more people to naturally find your business without paying for advertising.
SEO standards are changing constantly and it's difficult to keep up with the various changes from the various platforms that SEO matters. That is why it is so important to not only perform an audit once but also including it as part of your content update schedule.
How Can HyperDirect Assist You?
HyperDirect offers a full suite of SEO Auditing plans including all three of the ones listed above and more. We also offer an entire suite of web development services to help you continue your marketing strategy after the SEO audit. SEO audits are great when paired with an excellent digital marketing strategy utilizing Social Media advertising and Google's massive Ads Network. Luckily for you, we also recently started offering Digital Marketing.