You might think that your job is done once your website is complete, however, you may be missing out on some great opportunities and some of the largest benefits of having a website. In this post, I will talk about some of the third-party systems I think should be connected to your site.
This will allow you to know how your website is doing. A lot of website hosts will offer some kind of analytics built in to your account, however, these analytics are often skewed. I wouldn’t go as far as saying they are wrong or lying but most of them will include traffic from bots which really doesn’t help you when looking at the performance of a site. With Google Analytics, you can look at a wide variety of information about your audience. This includes views, page views, unique visitors, demographics, interests and more. All of this can help you learn how to adapt your website and make it more compelling for your audience. Another part of Google Analytics is conversion tracking, this is such a useful tool that it’s almost worth writing it’s own section.
Google Search Console
Ever wonder if there is an issue with the way Google sees your website? Google Search Console is a great first step to find out. This tool will allow you to know how many pages were found in the last crawl, how many of them are on Google Search, how many had errors, etc. This is a very useful tool and can even notify you when something errors.
Content Delivery Network (i.e. CloudFlare)
I wasn’t sure if I was going to out this in the highly recommended category but I figured I might as well. CDN services allow your website to basically be hosted in additional places that your web server is not. This allows for a faster viewing experience for your audience. Websites that have lots of high quality images would have a greater benefit from CDN’s then some other websites however I’ve seen vast speed improvements on a variety of websites which is why I’d almost always recommend including it.
This isn’t as essential for some businesses but if you have a physical business location that clients can visit, having a map on your website displaying where your business is can be helpful. I’ve found it to be a nice thing to send your client a link to the page in the event that you schedule a meeting, that way there is less of a chance they can’t find your building or they find the wrong address for your building.
This helpful little tool allows you to know when your website is down and for how long it was down for. This is one of those set it and forget it integrations as once you set it up, there’s nothing else for you to do. If your website every becomes unreachable, UpTimeRobot will send you an email. Now you can go look into why the site is down and try to fix the issue. If the issue is with your host, you can know when the problem is resolved as UpTimeRobot will send you another email once the site is back up.
Google PageSpeed Insights
This website is less of an integration as it is a tool. There is no connecting to your site, you just go the website, type in your website address and it will run a quick check on various aspects of the site for you. Once complete, it will spit out a score of some various elements that are import to Google and also give you some suggestions on how to improve these scores. I’ve found that if you are using a web builder to host your website, you can’t do most of the suggestions that are shown but I find it’s still useful to know the scores.
There are some of the integrations I find myself using frequently. There are others and some of these I should go into more detail about but for now, that’s it. Thank you very much for taking the time to read this and I hope you check back again soon.